PARTNERSHIPS
Last Updated February 2026
Heels & Wheels is a curated English-language lifestyle platform for cosmopolitan mothers in Amsterdam and surrounding areas — women who value quality, thoughtful experiences and recommendations they can trust.
Ideal partners include brands, destinations and businesses whose offerings align with our audience and editorial standards.
Our audience
Heels & Wheels is created for discerning, internationally minded mothers navigating family life in the Amsterdam region while maintaining a strong interest in culture, travel, design, dining, education and wellbeing.
They actively seek trusted recommendations for places to go and activities to do with children, where to stay, eat, shop, learn and spend their time - both locally in Amsterdam and in the rest of the Netherlands.
The platform is aimed at readers looking for considered, high-quality options rather than mass-market choices and informational listings.
Partnership opportunities
We offer a range of carefully integrated collaborations, including:
Sponsored editorial features
Destination and hotel partnerships
Brand storytelling and product placement
Event collaborations
Newsletter placements
Display advertising
Seasonal or themed campaigns
Each partnership is tailored to ensure it feels authentic, relevant, and valuable to readers.
Our approach
Heels & Wheels was created as a curated resource — not a directory or advertising platform. We work selectively and only with partners we believe will genuinely resonate with our audience.
Commercial collaborations are always handled with transparency and in line with our editorial voice.
Launch phase
The site is currently in its early growth phase, with audience development focused on long-term quality rather than short-term scale. Brands and businesses have the opportunity to collaborate at an early stage of the platform’s development.
Enquiries
For partnership opportunities, media enquiries, or to request a media kit, please contact: