PRIVACY POLICY

Last updated: March 2026

Roche Consulting operates the website www.heelsandwheels.nl

We are committed to protecting your privacy and handling personal data in accordance with the EU General Data Protection Regulation (GDPR).

This policy explains what information we collect, how we use it, and your rights.

1. Who we are

Heels & Wheels is an independent lifestyle website and newsletter based in the Netherlands, providing curated content for mothers in Amsterdam and surrounding areas.

Roche Consulting (KvK 87144832), registered in Amsterdam, The Netherlands, is the data controller for the personal data described in this policy.

For privacy-related questions, you can contact:

Email: sophie@heelsandwheels.nl

2. What personal data we collect

We may collect the following personal data:

Newsletter subscribers

Email address (when you sign up)

We do not collect names or other personal details unless you choose to provide them.

Website visitors (automatically collected)

When you visit the site, certain information is collected automatically, including:

IP address (anonymised where possible)

Approximate location (city level)

Browser and device information

Pages visited

Time spent on site

Referral source (e.g. search engine, social media)

This data is collected via Squarespace analytics and Google services.

3. Legal basis for processing

Under the GDPR, we rely on the following legal bases:

Consent (Article 6(1)(a) GDPR) – for sending newsletters and for placing non-essential cookies (analytics and marketing).

Legitimate interests (Article 6(1)(f) GDPR) – for essential website functionality, basic analytics necessary to maintain and improve the website, and ensuring website security.

Where processing is based on consent, you may withdraw your consent at any time.

4. How we use your data

We use personal data only to:

Send the monthly newsletter (and occasional additional emails when relevant)

Understand how visitors use the website

Improve content and user experience

Monitor website performance and security

Measure advertising effectiveness

We do not sell, rent, or trade your personal data.

5. Newsletter communications

By subscribing to our newsletter, you consent to receiving emails from Heels & Wheels.

You may unsubscribe at any time using the link in any email.

We will only use your email address for our own communications.

We do not share subscriber lists with third parties.

6. Cookies and analytics

This website uses cookies and similar technologies.

We use the following categories of cookies:

Strictly necessary cookies – required for the website to function properly.

Analytics cookies – to understand how visitors use the site and improve performance.

Marketing cookies – to measure advertising performance and improve relevant content.

We use services including:

Squarespace Analytics

Google Analytics / Google Search Console

Meta (Instagram/Facebook) advertising tools

Non-essential cookies (analytics and marketing) are only placed after you provide consent via the cookie banner.

You can accept, decline, or manage your cookie preferences via the cookie banner.

You may withdraw or modify your consent at any time via the “Cookie Settings” link in the website footer.

You can control cookies through your browser settings.

You can also control cookies through your browser settings; however, disabling certain cookies may affect website functionality.

Some of our providers may process data outside the EU.

Where personal data is transferred outside the European Economic Area (EEA), appropriate safeguards are used, including Standard Contractual Clauses approved by the European Commission or transfers to countries subject to an adequacy decision.

7. Advertising and partnerships

We may display advertisements, sponsored content, or affiliate links.

Advertisers receive only aggregated, anonymous statistics (e.g. total visitors, impressions). We do not provide personal data about individual users.

8. Data storage and security

We take reasonable technical and organisational measures to protect personal data from loss, misuse, or unauthorised access.

Your data is stored on secure servers operated by trusted service providers such as Squarespace and Google.

9. How long we keep your data

Newsletter data: kept until you unsubscribe.

Analytics data: retained according to provider policies.

Where required, data may be retained longer to comply with legal obligations or to resolve disputes.

10. Your rights under GDPR

If you are in the EU, you have the right to:

Access your personal data

Request correction or deletion

Withdraw consent

Restrict or object to processing

Request data portability (where applicable)

Lodge a complaint with a supervisory authority

To exercise your rights, contact: sophie@heelsandwheels.nl

You also have the right to lodge a complaint with the Dutch supervisory authority, the Autoriteit Persoonsgegevens.

11. Third-party links

This website may contain links to external sites. We are not responsible for their privacy practices.

12. Changes to this policy

We may update this policy from time to time. The latest version will always be published on this page.